WhatsApp Business Premium and Other Services Have Been Launched; Take a Look! WhatsApp’s Business app had been expected to get a Premium subscription for some time, and the messaging platform finally got it at Meta’s inaugural Conversations event. A slew of new features have also been added to the WhatsApp Business app to make things easier for enterprises of all sizes. Here’s everything you need to know.
More Updates on WhatsApp Business Premium
The Premium service is a subscription model that allows organizations to pay a price to gain access to a few special services. The option to use a Business account on up to 10 devices to expand the brand’s reach is one of the new capabilities included in this. According to a previous WABetaInfo report, this functionality is in the works. This is in addition to the existing multi-device capability, which allows up to four devices to be added.
This includes the possibility for businesses to develop personalized WhatsApp click-to-chat links in order to attract more customers. This was also just discovered by WABetaInfo. The custom domain names will start with “wa.me/” and will be changed every 90 days. Businesses are welcome with links and check if they are available to use.
WhatsApp has also launched a new Cloud API, which will offer free and secure cloud hosting services to all businesses and developers, allowing them to easily use WhatsApp features. The new API will let WhatsApp to “build directly on top of WhatsApp to tailor their experience and increase their reaction time for their clients,” according to the company.
On Facebook Messenger, Meta has also added recurring alerts. Business accounts can use this to re-engage users in the conversation and send them customised messages. They also have the option of selecting the sort of content to send. This feature will also be available on Instagram this fall.
Recurring notification will be a free feature at first, but it will gradually become part of the Premium membership model. WhatsApp also charges businesses for using the WhatsApp Business API to send messages. All of these new services are in addition to the existing Business Suite, which includes paid click-to-message ads and more.
Over one billion individuals “communicate with a company each week” on WhatsApp, Messenger, and Instagram DM, according to WhatsApp. What are your thoughts on the new WhatsApp Business features? Please let us know in the comments section below.
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